Food Safety of Indian Street Food is of utmost concern yet FSSAI the regulators have ignored this and chose to persecute Imported Food from developed countries


The Old Delhi neighborhood is specked with thousands of small stalls. In a corner, Rahul churns out sizzling jalebis, on a black sooty pan, in which he keeps on adding more vanaspati with sparky droplets of sweat sizzling in the pan. Kaka ji beckons you with his grimy Chicken Biryani under the pipal tree, obviously garnishing the fare with bird droppings. Fighting for space is Ajay Rehriwala, with his Chawal Rajma that carries instances of Delhi’s pollution, dust and weather. Seekh Kababs marinated with whatnots and black dust, hang in Delhi’s wild west. In India, traditional home-grown delicacies are served everywhere from 5-Star hotels to roadside stalls. Millions of us survive on small street carts dishing out cheap meals. In the midst of this cacophony, Food Safety - FSSAI was created to sniff into everything that you eat. To improve food safety on farms and on our plates, FSSAI was given the mandate to make eating safer. And is it a coincidence that trade calls it FaSSAI, hindi for trapped?


As a wide-eyed intern, I was obviously flabbergasted after digging deep into the plate. The promise, pains and the problems of the street food tradition are on full display in India. Sid Khullar, a food commentator and founder of the blog ChefAtLarge says "I don't think there's any kind of checking happening there and it's possibly one of the filthiest places to eat at. Street food would go down a lot easier, if there were more stringent checks of quality and hygiene to make sure it's safe to eat.” FSSAI had plans to do to just that but sadly they are driving down a different highway altogether.

Every school-child knows about the adulteration in milk, mustard oil, pulses, paneer, Desi Ghee, Haldi, Spices, etc. but somehow all that Munna Bhai FaSSAI does, is to turn a blind eye to this all. I almost puked when a Maharaj (cook) at my friend’s place told me that GolGappa sellers spike the Khatta Paani with a capful of Toilet cleaning Acid. eeeks! 




Savvy Soumya Misra, a specialist in food safety at the Centre for Science and Environment in New Delhi says "In India you take the Indian consumer for granted, but you go out of your way to ensure that whatever you're exporting is absolutely world class. So it has to be understood, that whatever Indians are consuming also should be good standard food and not just any food."

Roaming around, meeting people from trade and industry, I realized that FSSAI is like a joke imposed on us. A visit to Yojana Bhawan that houses the Health Ministry, gives you a picture of the intent and thought of the people behind Food Safety. Arun Pandey, runs a Chholey Kulche stall on his rickety thela with a large monstrous brass pot carrying his daily inventory, wrapped in a red lungi cloth. The Kulchas come out of a plastic sheet and he heats them on an inverted tawa marinated with the dust & flies again. The Babu from the Health Ministry nonchalantly chomps off his chickpea lunch, and growls at Ajay with his mouthful for a piece of hari mirch laden with Argemone oil. Obviously, I got the message, loud and clear at this point. Munna Bhai FaSSAI is just taking us for a ride.

A call to Food Safety did not materialize since Madam ji was busy. On enquiring further I realized that Madam ji, Dr Sandhya Kabra, ex-NACO was a ferocious lady with frizzled hair who is known in the department as the one who shoots off her mouth. She has been the draconian face of FSSAI for quite some time now and has been reprimanded by the Delhi High Court recently. A producer of namkeen on conditions of anonymity says “you have to talk to madam ji once, to know what FSSAI is all about. She is like a terrorist in the garb of a woman and can out-shout everybody in every meeting with fistfuls of expletives thrown in.” She is ably supported by a Dr Pandian, who is a veterinary medical professional (sic). Imagine, the country’s Food Safety for humans, being decided by a veterinarian.

And finally when I prepare to submit this piece, I read in today’s Times of India about Wines, Chocolates, Cheese, Olives, Canola oil and Apples being stopped on some pretext or other by Munna Bhai. Maybe FaSSAI should know that imported food products undergo stringest tests and scrutiny in one of the best factories across the world. At the breakfast table, I silently ate my favourite Washington Apple, the crunchiest bread pakoras fried in Canola oil and threw in a big chunk of dark chocolate in my mouth, thinking about life without them.

 I rushed to office to file my story, “Kal ho naa ho!”  





In the four decades since its inception, the Internet has driven dramatic change. It has
enabled flows of information, including entertainment, news, and financial and academic
material. It has brought people closer together by enabling various forms of interpersonal
communication, notably e‑mail, instant messaging, video conferencing, and social
networking.


India has an avid internet user base of about 137 million as of June 2012. The Onset of E-Commerce is low compared to markets like the United States but is growing at a much faster rate with large number of newbies.
India's e-commerce market grew at a staggering 88 per cent in 2013 to $16 billion, riding on booming online retail trends and defying slower economic growth.
[Source: Wikipedia]

But, the growth of E-Commerce industry in India is not only because of any such standalone reason. There are various key drivers that have helped the E-Commerce to eliminate the barriers for setting up the Industry and elevating growth.

  • Increasing Broadband internet and 3G penetration 
  • Rising Standard of Living and upwardly mobile middle class with higher disposable income 
  • Busy Lifestyles and lack of time for offline shopping 
  • Availability of much wider product range 
Above all, the most essential reason behind E-Commerce's success in India is undoubtedly the "Cash On Delivery" (COD) service. A detailed study revealed that the figures of credit card holders in India are low but the fact that the value of banknotes and coins in circulation in India being higher in comparison to other countries is what that led to the commencement of COD in India as the primary method of Payment. 


Why COD holds much significance in India ?


  • Low credit-card penetration in India
  • Black money culture
  • Privacy and security concerns of using cards online
  • Desire to touch and feel a product before paying for it
  • Builds trust for new companies

The above mentioned facts sum it all about COD's significance but it should be remembered at all times that everything has its Pros & Cons. Yes you read that right, even COD Service has its pitfalls which makes it more challenging for the E-Commerce companies to survive in this dynamic environment and maintain an edge in the market.

It can worsen the situation for a Seller if buyer returns a product. Added to this is the time frame of 10 days which generally takes place for a product to be shipped to a customer and then back to the company if not purchased. It results in losses as the product gets blocked in the Transit. Reports say that the return rates in online shopping in India averages at a soaring 40 percent. And, the management of working capital and cash handling at the time of delivery are some of the issues which need to be overlooked in much detail. 

Probably the end of COD culture would signal the evolved maturity of Indian consumers. And prior to this we may get to see a lot many players stumbling off the race, into oblivion. But yes, the pitch is getting Feverish and the Viral flu is penetrating B & C tier Cities. 

This shows that E-Commerce is accepted by Indians and definitely has the potential to grow into a $50 Bn industry in the next 5 years.